Who We Are?
Who We Are?
Innovaroo, headquartered in the USA, specializes in integrated product development (IPD), empowering agents to lead brands across various sectors, including nutraceuticals (vitamins and minerals), cosmeceuticals, pharmaceuticals, medical devices, and healthy FMCG. Under the brand name “BioXelence,” Innovaroo offers a comprehensive range of high-quality vitamins and minerals products, serving to distributors, agents, and sub-agents in a B2B model.
With over 25 years of collective industry experience, Innovaroo prioritizes delivering customized strategies and innovative approaches to product development and brand management.
Leveraging their expertise, they facilitate fast-track product development through their BioXelence brand, renowned for its cutting-edge vitamins and minerals products across each therapeutic class.
Furthermore, with access to manufacturing facilities and a market presence spanning Europe, America, Asia, the Middle East, GCC, and Africa, Innovaroo is strategically positioned to effectively meet the diverse market needs of its clients with its BioXelence range of vitamins and minerals products.
Vision
Our vision is to lead the global market across various sectors, including nutraceuticals (vitamins and minerals), cosmeceuticals, pharmaceuticals, medical devices, and healthy FMCG, by offering innovative and high-quality products under the BioXelence brand. We aim to empower our partners worldwide and set new standards of excellence in integrated product development.
MISSION
Our mission is to revolutionize the health and wellness industry by providing tailored product development strategies and innovative brand management solutions. With a commitment to delivering excellence and customer satisfaction, we strive to enhance lives globally through our BioXelence range of vitamins and minerals products, leveraging our expertise and extensive market presence.
Core Values
Our core values, derived from our name INNOVAROO, encapsulate the essence of our identity and guide our actions and culture. Each letter in our name represents a fundamental principle that shapes who we are:
‘I’ embodies Innovation, reflecting our commitment to pioneering inventive product strategies.
‘N’ symbolizes Nurture, as we strive to cultivate growth for both our teams and clients.
‘N’ also signifies Noble-mindedness, underscoring our dedication to upholding ethical standards and values.
‘O’ represents Optimism, guiding us to approach challenges with positivity and embrace new opportunities.
‘V’ signifies Visionary, driving us to embrace forward-thinking strategies and anticipate future trends.
‘A’ embodies Adaptability, enabling us to navigate changes with flexibility and agility.
‘R’ represents Responsibility, reminding us to fulfill our social and environmental duties with diligence.
‘O’ also stands for Ownership, as we take accountability for our actions and decisions.
Lastly, ‘O’ symbolizes Openness, fostering transparency and inclusivity in all our endeavors.
These core values serve as the bedrock of our identity as INNOVAROO, inspiring us to innovate, nurture, and lead with integrity.